Marketing & Sales Career Cluster

The Marketing and Sales Career Cluster is a Career and Technical Education (CTE) pathway in the Modern National Career Clusters® Framework from Advance CTE that prepares students for careers in marketing, sales, advertising, public relations, and customer engagement. Through hands-on learning, students develop technical and employability skills while exploring career pathways in areas such as digital marketing, social media marketing, market research, branding, retail management, professional sales, and e-commerce. The framework helps students build transferable skills and prepare for college, industry certifications, and high-demand careers.

Marketing and Sales courses help students explore careers, build career-ready skills, and prepare for opportunities in one of today's fastest-growing and most dynamic industries. Through Marketing and Sales Career and Technical Education (CTE), students develop technical and employability skills while learning about digital marketing, social media marketing, branding, advertising, market research, professional sales, customer engagement, and e-commerce. With strong demand for marketing and sales professionals across every industry, these courses prepare students for college, industry-recognized certifications, and a wide range of rewarding careers.

Savvas CTE Marketing and Sales courses help students develop the technical knowledge and career-ready skills needed for success in marketing and related industries. Students build skills in digital marketing, social media marketing, branding, advertising, market research, customer engagement, and e-commerce while gaining hands-on experience through real-world marketing and sales projects. They also strengthen communication, collaboration, creativity, problem-solving, and other employability skills through authentic learning experiences.

Savvas CTE Marketing courses prepare students to explore a wide range of careers across the Marketing and Sales Career Cluster. Students build foundational knowledge and career-ready skills while exploring pathways such as Digital Marketing, Marketing Management, Advertising, Market Research, Retail Management, and E-commerce. These pathways introduce students to in-demand careers in digital marketing, brand management, advertising, market research, retail, and other marketing professions while preparing them for college, industry-recognized certifications, and future career opportunities.

Savvas CTE Marketing courses prepare students for college and career success through a comprehensive Career and Technical Education (CTE) curriculum. Students develop career-ready technical and employability skills, explore in-demand marketing and sales career pathways, prepare for industry-recognized certifications, and apply their learning through real-world, hands-on experiences that reflect today's marketing and sales industry.

Yes. Savvas CTE Marketing courses help districts advance Perkins V priorities by providing high-quality CTE curriculum that supports career readiness, equitable access to career pathways, industry-recognized certification preparation, and workforce-aligned learning. Flexible digital courses make it easier for schools to expand CTE opportunities and improve student outcomes.

Savvas CTE Marketing courses include comprehensive teacher resources designed to simplify planning and support effective CTE instruction. Educators receive course syllabi, pacing guides, answer keys, blended learning guides, digital courseware access, and PowerPoint presentations for select courses. An on-demand, self-paced professional development course also helps teachers confidently implement the curriculum and maximize student success.

Savvas CTE is a digital-only CTE curriculum designed for flexible implementation in classrooms, virtual programs, and blended learning environments. The online courseware gives students anytime, anywhere access to engaging content while providing teachers with powerful digital tools to manage instruction, monitor progress, and personalize learning.

Savvas CTE is delivered through the award-winning Savvas Realize® learning management platform and integrates with many popular LMS.. Schools can seamlessly connect the digital CTE curriculum with Canvas®, Google Classroom™, Schoology®, AGILIX Buzz®, Blackboard®, and D2L® Brightspace®, making it easy to fit into existing teaching and learning workflows.